In an ever changing industry, we want to keep you up to date on any new technology and trends and how they affect the world of podcasting and podcast promotion.
Apple podcast updates
In our previous blog post, we explored the recent Apple podcast analytics service and how this would affect podcasters. This month there is more to learn about Apple podcasts and how its algorithms work.
Of course, the exact algorithm is secret, but the Apple podcast charts’ purpose is to help listeners find new shows to listen to. To that end, Apple’s algorithm values recentness and “hotness.” So for podcasters submitting new content, it’s important to label everything correctly using keywords related to the subject of your podcast. This will enable your podcast to be suggested to others who listen to podcasts of a similar ilk.
Podcasters need to remember the most surefire way to gain traction on the Apple Podcast charts is to send useful traffic to Apple. Apple’s Link Maker tool generates links and badges for your social accounts, website, and email campaigns.
Anchor podcasting app has updated to version 3.0 this month to become a one-stop podcast creation app. Before the update Anchor enabled users to make quick, impromptu broadcasts to their followers straight from their phone. But the company started seeing more and more people using their app to make full-on podcasts, so it added features to push Anchor recordings to Apple Podcasts and Google Play. This change turned the app into a one-stop shop for amateur podcasting. The success of that feature has led Anchor to fully re-do its app and mission. Its goal now is to remove all the pain points and costs of making a podcast, from start to finish.
Of course, in our humble opinion, you cannot beat a professionally produced podcast.
Thanks for reading our February roundup. If you have any questions about the topics we have covered, please ask, we’re happy to help.