podcasting rules

The Seven Podcasting Commandments

The growing demand for quality, entertaining, and interesting podcasts are a testament to the contemporary climate for on-demand content. Though when it comes to this increasingly popular form of audio marketing, there’s certain ‘rules’ brands and marketers should follow for podcasting success. Check out the following seven podcasting commandments that no podcast should be without.…

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google podcast strategy

How The New Google Podcast Strategy Could Double Your Audience

Google has launched a revolutionary new podcasting strategy that will change how people find and listen to shows. There’s now a fully-fledged podcast experience, with subscriptions, a ‘top podcasts’ list, and personalised recommendations already installed on most Android phones. The new Google strategy combines all the features you’d expect from an app but integrated with…

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Podcast USP

What’s your Podcast USP?

USP stands for Unique Selling Proposition or Unique Selling Point. The USP differentiates a product or service from its competitors. For podcasters, the real challenge lies in being different in a way that is relevant, valuable to your audience, and creates an advantage. Potential listeners want to know what separates one competitor from another and…

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podcasting works

Killer Serial

One of the fastest-downloaded podcasts was Serial, a show run by This American Life Report Sarah Koenig. The show focused on the murder of school student Hae Min Lee in Baltimore, Maryland and the conviction of her boyfriend for her murder. The real-life crime story focused on the case against Adnan Syed and whether he…

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