Podcast marketing is necessary in order to grow your podcast’s audience.
Podcasting has become increasingly popular; the number of podcast subscribers has grown by 25% year on year and more than 75 million people listen to podcasts per month.
In the UK alone, over 4.7 million adults listen to podcasts and the average podcast fan listens for 6 hours per week. 42% of podcast subscribers listen during their commute and 66% listen on their smartphone.
Podcast marketing is about making sure that your podcast gets found online by the people you want to reach.