What Is Podcast Marketing?

Podcast marketing is necessary in order to grow your podcast’s audience.

Podcasting has become increasingly popular; the number of podcast subscribers has grown by 25% year on year and more than 75 million people listen to podcasts per month.

In the UK alone, over 4.7 million adults listen to podcasts and the average podcast fan listens for 6 hours per week. 42% of podcast subscribers listen during their commute and 66% listen on their smartphone.

Podcast marketing is about making sure that your podcast gets found online by the people you want to reach.

Lots of Competition

Podcasts seem to be everywhere.  While this is great, it also means the competition is fierce. Unless you promote your podcast, you are unlikely to grow your audience. A handful of listeners may stumble across your podcast by chance, but if you want to reach the right people, then you need to market your podcast.


Share of UK population that listens to podcasts each month

Reach of podcasts in the United Kingdom (UK), by activity

49% of podcast listening is done at home

22% of listening is done in the car
66% listen on their smartphone

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