The growing demand for quality, entertaining, and interesting podcasts are a testament to the contemporary climate for on-demand content. Though when it comes to this increasingly popular form of audio marketing, there’s certain ‘rules’ brands and marketers should follow for podcasting success.
Check out the following seven podcasting commandments that no podcast should be without.
- Prepare your script
Stuttering, stammering and being unsure what to say, won’t do the professionality of your podcast any favours. Instead, prepare your script well in advance and practice what you are going to say to help you deliver the script without a hitch.
- Be entertaining
When recording your podcast, envisage you are on an actor on a stage presenting to an audience. Boring, monotone recordings are likely to encourage listeners to switch off, so make your podcast as entertaining and fun as possible.
- Be unique
What does Russell Brand, Miranda Swayer and Melvyn Bragg have in common? They’re all great podcasters of course! You might have a favourite podcaster but when creating your own podcast, it’s important you don’t merely emulate the style and personality of others.
Make your podcast unique so it stands out from the crowd and starts to attract a loyal set of listeners.
- Introduce your podcast
Similar to a piece of writing where an introduction informs readers of the content of the text, podcast listeners like to know what they are about to listen to. Subsequently, endeavour to have an introduction at the start of the podcast to let listeners know what the rest of the recording is about.
- Produce your podcast professionally
Ensure you podcast oozes professionality and panache by having it produced in a professional studio, which uses the likes of music and sound effects to heighten the appeal of the recording.
An amateurly-produced podcast won’t do your brand’s credibility any favours!
- Promote your podcast
Your podcast will be virtually useless if nobody listens to it. Generate as much interest and listeners as possible by promoting your podcast far and wide on the likes of social media, blogs, emails and more.
- Follow up!
When your podcast has finished, create further engagement by asking listeners for their feedback. Ask them what they liked and didn’t like about the podcast to help you improve on further recordings and generate as much engagement in your podcast as possible.
If you’re looking to take your podcasts to a new level and make the most of this highly effective form of marketing, contact Effective FM, experts in helping businesses reach their podcasting potential.