With 44% of the population having listened to a podcast and 80% of listeners regularly consuming all or most of each podcast episode, podcasts are a modern marketing phenomena no savvy business can afford to ignore.
With the popularity of podcasts continuing to rise, these engaging audio recordings create unique Business to Business (B2B) marketing possibilities.
If you’re thinking about jumping on the podcast bandwagon, take a look at why B2B podcasts are a must-have marketing strategy in 2019.
Hold your audience’s attention
The average length of a podcast is 30 – 45 minutes, short enough to ensure people can listen to them comfortably, such as during the commute to work, whilst sufficiently long enough to be a compelling, engaging episode.
Given the typical duration of podcasts, this gripping form of marketing can manage to hold an audience’s attention for longer than most other types of promotion.
Podcasts are also an extremely effective way to get listeners to subscribe to your content and to arrange a way to consume the content on a regular basis.
Increase your reach and grow your audience
By sharing podcasts on platforms such as Stitcher and iTunes, your audio content is exposed to thousands of potential listeners. Such organic exposure on the search engines is invaluable in helping increase your brand’s reach and grow your target audience.
Podcasts are inexpensive and quick to produce
Another reason why B2B podcasts are a must-have marketing strategy in 2019 is due to the fact these popular audio recordings are relatively inexpensive and quick to produce, meaning businesses with small marketing budgets and limited time and resources to devote to marketing can make the most of this effective advertising tactic.
Have fun and share your brand’s personality
Audio interviews can be fun to record and tend to have an intimacy to them that rarely exists in written content or even on social media. Make your audio content fun and quirky, yet professional at the same time. This will create a rapport between you and your audience to share your brand’s individual personality to as wider an audience as possible.
If you want to capitalise on the unique marketing opportunities of podcasts, contact Effective FM, experts in helping businesses reach their podcasting potential.